Blueberry Integrates DXtrade into Its MetaTrader Platforms

In a significant move aimed at enhancing its trading services globally, Australian forex broker Blueberry has announced the integration of DXtrade into its platform offerings. This announcement, made public on Tuesday, highlights Blueberry’s commitment to meeting the diverse needs of forex and contract for difference (CFD) traders around the world.

Expanding Trading Capabilities

The incorporation of the DXtrade platform allows traders to diversify their investment portfolios by accessing a wide range of asset classes. This includes forex as well as contracts for difference on indices, shares, commodities, and even cryptocurrencies. This new offering is intended to supplement Blueberry’s existing trading solutions, which already feature popular platforms like MetaTrader 4 and MetaTrader 5.

According to insights shared by Blueberry, the DXtrade platform will cater to both direct clients and sub-brokers, potentially including proprietary trading firms that have not yet obtained independent licensing for DXtrade. This strategic integration represents a major enhancement of Blueberry’s technological infrastructure, positioning the broker as a more formidable player in the competitive trading environment.

Commitment to Accessibility

Ajak Biar, the Chief Commercial Officer at Blueberry, expressed the firm’s mission to broaden trading access for all market participants. In a statement during the announcement, Biar emphasized, “Our goal is to make trading more accessible to everyone. By introducing the DXtrade platform, we are expanding the options available to traders, providing them with greater flexibility in how and where they trade.” The sentiment reflects a growing trend in the financial services industry, which aims to democratize trading and investment opportunities.

He further highlighted that the DXtrade platform comes equipped with a suite of intuitive trading tools designed to meet the varied needs of traders at different levels of experience. “We encourage traders to explore its features and benefits,” Biar added, urging users to take advantage of the platform’s capabilities.

Technological Advancements in Trading

Developed by the financial software company Devexperts, DXtrade is designed with advanced features that enhance trading efficiency. One of the key attributes of this platform is its real-time risk management capabilities, which allow brokers to manage their exposure effectively. Additionally, DXtrade provides customizable settings for client segmentation, ensuring that traders can receive services tailored to their specific needs and risk profiles.

A notable aspect of DXtrade is its scalable architecture that accommodates growing trading volumes by facilitating the addition of server capacity. This flexibility is critical for brokers that are aiming to expand their services without a hitch, especially during high-demand periods.

Traders will also benefit from a user-friendly web-based interface and an iOS mobile application, which features TradingView chart integration—a favorite among many traders for its advanced charting capabilities. Moreover, the platform offers essential technical functionalities, including configurable Stop Loss and Take Profit levels, both during order entry and through chart-based trading. This feature is particularly valuable for active traders seeking to optimize their strategies based on market movements.

Jon Light, Head of OTC at Devexperts, emphasized the ongoing partnership with Blueberry, stating, “We will continue to work with Blueberry in the deployment of our platform, ensuring the smooth delivery of Blueberry’s trading services via DXtrade, and very much look forward to our ongoing collaboration.” This solid relationship underscores the commitment both companies have to delivering a superior trading experience.

The Growth of DXtrade

The traction that DXtrade has gained in the marketplace is notable. As reported by Finance Magnates, the platform achieved an impressive milestone in 2024, reaching nearly 1 million active accounts—a threefold increase from the previous year. This growth illustrates the platform’s increasing popularity and the shifting preferences of traders towards more accessible and feature-rich trading solutions.

Blueberry’s Strategic Rebranding and Innovations

In late 2024, Blueberry underwent a significant rebranding initiative, simplifying its name from “Blueberry Markets” to just “Blueberry.” While the company did not disclose the specific rationale behind this rebranding, the move appears to align with its strategic focus on enhancing brand recognition and streamlining its platform offerings. Alongside this name change, Blueberry also unveiled a modernized trading platform design, complete with a new logo, aiming to refresh its identity in the competitive forex landscape.

Quinn Perrott, co-CEO at TRaction, shed light on an additional development at Blueberry— the launch of a new transaction reporting system specifically for the Australian market. This system integrates TRaction’s reporting solution with the widely-utilized MetaTrader 4 (MT4) platform. By doing so, Blueberry aims to simplify regulatory compliance processes for its clients. As Perrott noted, “This partnership showcases our commitment to delivering seamless and compliant solutions, alleviating the burden of trade reporting on teams and allowing for increased capacity to focus on services.” This move indicates Blueberry’s ongoing commitment to not just expand its trading offerings, but also to enhance operational efficiency for its clients.

Entering the Prop Trading Sphere

In addition to focusing on retail clients, Blueberry has taken notable strides within the proprietary trading sector. The broker has ventured directly into prop trading with the launch of its own brand, known as Blueberry Funded. This initiative not only underscores Blueberry’s ambition to diversify its business model but also showcases its commitment to supporting traders who seek funding solutions for prop trading. Such a model can provide traders with greater financial leverage and risk management opportunities, thus enabling them to trade without risking their own capital upfront.

Summary and Conclusion

In conclusion, Blueberry’s integration of the DXtrade platform marks a significant advancement in its offerings, providing traders with a broader range of tools and asset classes to choose from. The commitment to accessibility and innovation is evident in the features of DXtrade and Blueberry’s recent strategic moves, including its rebranding efforts and the introduction of a new reporting system. Furthermore, the company’s entry into the proprietary trading space reinforces its dedication to creating a multifaceted trading ecosystem that caters to both retail and professional traders alike.

As the financial market continually evolves, Blueberry appears well-positioned to adapt and thrive, leveraging its technological advancements and evolving brand identity to meet the needs of a diverse clientele.

FAQs

What is DXtrade, and how does it benefit traders?

DXtrade is a trading platform developed by Devexperts that provides real-time risk management and a range of features such as customizable client segmentation and advanced trading tools. This platform is designed to enhance the trading experience by providing users with intuitive options and comprehensive market access.

What trading instruments can be accessed through Blueberry’s platform?

Traders using Blueberry’s integrated platform can trade a variety of instruments, including forex, CFDs on indices, shares, commodities, and cryptocurrencies, thereby allowing for a diversified investment approach.

How has Blueberry improved its trading reporting system?

Blueberry has implemented a new transaction reporting system in Australia, integrating TRaction’s solution with MetaTrader 4. This improvement is aimed at streamlining regulatory compliance and reducing the administrative burden on trading teams.

What does Blueberry Funded offer traders?

Blueberry Funded is the company’s proprietary trading brand, offering traders opportunities to access funding solutions that allow them to trade without risking their own capital. This initiative aims to support traders in maximizing their potential within the financial markets.

Can traders expect continuous enhancements to the DXtrade platform?

Yes, given the collaborative relationship between Blueberry and Devexperts, users can anticipate ongoing enhancements and upgrades to the DXtrade platform, ensuring that it meets the evolving needs of traders.

References

1. Finance Magnates. Report on the significant growth of active accounts on DXtrade.
2. Devexperts. Information on the DXtrade platform’s features and functionalities.
3. Blueberry News Release. Announcement regarding the integration of DXtrade and other company updates.
4. TRaction. Details about the partnership with Blueberry for the new transaction reporting system.